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PriceWatch

Maximise margins, optimise profits and grow volume performance in price competitive markets like groceries and fuel with PriceWatch.

PriceWatch enables our clients to view and analyse their price sensitive market to empower them when making important tactical or strategic business decisions.

PriceWatch focuses on comparing competitors’ fuel, grocery and retail pricing to assist with your business objectives. We are industry leading specialists in collecting and comparing data for retail fuel, retail grocery and convenience products.

PriceWatch’s highly sophisticated functionality can be tailored to give you price comparison analytics in your industry, no matter the scope. We approach each client with a tailored service offering that optimises market intelligence and pricing strategies across their organisation. Gain access to important metrics such as real-time or historic price comparison across an entire marketplace, drilling down to trading areas or quickly obtain pricing averages or other variables. Keep your finger on the pulse by creating alerts that inform you when an outlet needs to change its price.

If you have any questions, feel free to contact our FMCG data specialists online today.

Price Data Capture: manual collection

Informed Sources is an industry leader in the physical collection of fuel prices and FMCG data, enabling robust grocery and fuel price comparisons in your location. Our staff are continually in the field, visiting locations and recording prices and other observable attributes across the globe. This manual data collection provides you with valuable market analytics, which is sure to optimise your pricing strategy.

 

Price Data Capture Management Systems

Record and validate data on the ground via our proprietary market-leading application, PocketPrice. This smartphone-operated app is an intuitive, highly efficient price collection tool that will allow your staff to accurately collect pricing data on either a scheduled or unscheduled basis.

Scheduled manual collection can be quickly configured via our Run Management System which is automatically synchronised with PocketPrice. Data capture can be managed at regular intervals and across specific markets, ensuring that no information is missed. With PocketPrice, our clients receive a bespoke, state of the art tool that empowers them to manage their own data collection efficiently and easily, creating tailored price comparisons – which is especially useful in the fuel and grocery sectors.

Data Cleansing & Validation

We go beyond simply collecting data. We go beyond simply collecting data. Our services include the analysis and optimisation of data sourced by our clients. We are also able to combine third-party data to perform complex pricing comparisons that identifies new growth opportunities and gaps within the market which is especially important in the fuel and FMCG industries.

Bespoke techniques can be tailored on a client-by-client basis. Our data cleansing systems ensure that no obvious errors find their way into analytic systems and that no decisions are based on inaccurate data. We also test the validity of both our own and third-party data to determine that any analysis is capturing what it is set out to. This ensures that your data, whether it be fuel price comparisons or grocery price comparisons, is accurate and complete so it is a reliable foundation for your business strategies.

 

Analysis & Reporting Systems

Our analysis and reporting systems assist with strategic decisions, providing the critical data needed to gain objective insights in market intelligence. Clients can assess and manage the impact and performance of their pricing process, improving their bottom line.

We have a range of reporting services available for you, including online portals, access to the PocketPrice app as well as real-time alerts to mobile devices. Mobile alerts allow for immediate decisions, receiving critical information as it happens. This is especially crucial in price sensitive markets, such as fuel and grocery comparisons. Key alerts can also be customised depending on the client and your specific needs. The analysis and reporting systems have been designed to cover all elements of our PriceWatch services.

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A consumer awareness initiative of the Informed Sources Group.

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