NetWatch - Site Selection Analysis & Consulting

Netwatch – Your Site Selection Analysis Software

Our site selection consultants developed Netwatch to help you manage your network, identify key business drivers and optimise consumer demand via our market-leading and highly versatile application. This geospatial mapping platform uses location analytics alongside other metrics which enable our clients to better understand their drivers of sales, profile their competitors and understand the most important drivers of volume in each market sector.

If you’re managing a network of sites or stores, you will need extensive global site performance data to ensure that every bit of capital is maximised in order to make intelligent market decisions.

NetWatch determines the best locations for profitable investments using complex location analytics, as well as examining the impact of a new site on your existing retail network. Highly sophisticated predictive modelling enables the application to measure a site’s potential performance by conducting data-driven analysis of local vehicular and pedestrian traffic, demographics, consumer behaviour patterns and competitor strengths and weaknesses.

Our site selection analysis assists our clients in finding the optimal mix of attributes to maximise a site’s highest potential.

If you have any questions, feel free to contact our site selection consultants online today.

Site Attribute Data Capture: electronic acquisition

Electronic acquisition of valuable network data includes all digital formats as well as sourcing information that is readily available in the public domain. Our site selection consultants are able to collect relevant government, industry and demographic data and produce critical assessments for our clients. We are also able to assess what data might be missing for key decision-making processes attributed with new site locations.

Site Attribute Data Capture: manual collection

NetWatch can also be populated with manual and physical network data. This location data is collected by the Informed Sources team, retaining data that is both qualitative and quantitative. Manual data capture can also be provided by clients with Informed Sources able to identify and capture any missing observations that may be critical to key decision-making processes.

Data Cleansing & Validation Services

Total market region solutions are made possible through our data validation and cleansing services. NetWatch data validation can target and identify new opportunities and network changes empowering our clients to capitalise in any region or location. We provide access to unique custom surveys to grant exclusive data analysis keeping you a step above your competitors.

Analysis & Reporting Systems

NetWatch reporting systems operate to ensure that the most efficient and valid location analytics are available. We utilise primary, secondary and third-party data available within the application, whether it has been collected by the Informed Sources team or recorded by our clients. Our extensive industry knowledge and experience means that we are able to select appropriate third-party data that is relevant for each client’s unique circumstances..

Volume Reallocation & Modelling

Our volume reallocation and modelling tool is crucial in our site selection analysis and specifically analyses expected impact to site, trade area and networks following a change to the market, whether it’s a new site opening, closure or site upgrade. This includes regression targeted analysis to measure and determine how much each individual site is selling as well as operational site performance.

This sophisticated, industry-leading location analysis provides our clients with the ability to pinpoint any location and determine the direct effects of a proposed future site on volumes of competitors. This includes where potential customers would be sourced, which established competitors are in proximity and which additional services may be of value.