NetWatch

Electronic acquisition of valuable network data includes all digital formats as well as sourcing information that is readily available in the public domain. Our site selection consultants are able to collect relevant government, industry and demographic data and produce critical assessments for our clients. We are also able to assess what data might be missing for key decision-making processes attributed with new site locations.

NetWatch can also be populated with manual and physical network data. This location data is collected by the Informed Sources team, retaining data that is both qualitative and quantitative. Manual data capture can also be provided by clients with Informed Sources able to identify and capture any missing observations that may be critical to key decision-making processes.

Total market region solutions are made possible through our data validation and cleansing services. NetWatch data validation can target and identify new opportunities and network changes empowering our clients to capitalise in any region or location. We provide access to unique custom surveys to grant exclusive data analysis keeping you a step above your competitors.

NetWatch reporting systems operate to ensure that the most efficient and valid location analytics are available. We utilise primary, secondary and third-party data available within the application, whether it has been collected by the Informed Sources team or recorded by our clients. Our extensive industry knowledge and experience means that we are able to select appropriate third-party data that is relevant for each client’s unique circumstances..

Our volume reallocation and modelling tool is crucial in our site selection analysis and specifically analyses expected impact to site, trade area and networks following a change to the market, whether it’s a new site opening, closure or site upgrade. This includes regression targeted analysis to measure and determine how much each individual site is selling as well as operational site performance.

This sophisticated, industry-leading location analysis provides our clients with the ability to pinpoint any location and determine the direct effects of a proposed future site on volumes of competitors. This includes where potential customers would be sourced, which established competitors are in proximity and which additional services may be of value.