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Location Analysis

We help our clients identify areas that represent the best prospects for investment – and which should be avoided

Where should I be building my next site? Which competitors represent the best prospects to target for acquisition? Which of my under-performing sites should I consider closing?

Good network planners incorporate a range of different factors into their analysis to answer these questions.

The availability of data such as demographics, traffic and points of interest varies substantially from country to country. Informed Sources is an expert in the procurement, harmonisation and delivery of this data – no matter what the source.

We have developed a range of different options for our clients in order to leverage this data to its full potential.

Site Quality Index & Volume Estimates

Every site in the network, ranked for current value and/or future potential. A simple yet highly effective way of topping and tailing both your network and that of your competitors.

Heat maps

Pool multiple different datasets together to identify different regions of the map that represent the best prospects for investment – and which should be avoided.

Predictive models

Run simulations showing anticipated volumes for proposed new to industry sites and acquisition targets.

Site closures and volume redistributions

Where will the volume go if a site is closed? Our models estimate the effect that changes to the network will have on neighbouring sites.

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