Our People
Informed Sources was founded in 1987. Today, the organisation has grown to include over 150 people in worldwide operations covering various areas of expertise.
About Us
The Company
Informed Sources is a global data and analytics organisation that collects and delivers high quality retail market intelligence data worldwide. We provide technology solutions with a focus on fuel and supermarket pricing, site analysis, network planning and customised market intelligence.
For over 30 years we have operated in one of the most competitive markets in the world — the global petrol industry. Our experience has cemented our reputation as a world leader in dynamic data of the highest quality.
Our data eliminates inefficiencies for our clients, provides them with a reliable view of the market and informs better decision making – whether they are setting prices, figuring out where to build the next site or analysing historical market trends.
Our Story
After working in the fuel sector for many years, company founder Alan Cadd was surprised at how many big retailers simply didn’t know what was going on in their network – and leaving money on the table.
This led him to create a service that provides accurate, reliable and timely market intelligence so that retailers are no longer acting on hope and instead and can make data-driven decisions based on fact.
Informed Sources began in Brisbane in 1987, collecting petrol prices via drive-by. Since then, the company’s global footprint and product offering have grown significantly.
We now employ over 100 staff across three continents, but have stayed true to our core principles of providing our clients with a constant stream of accurate, reliable and timely data – empowering better decision making.
Why us?
Informed Sources has emerged over several decades as a global leader in the collection, cleansing and provision of retail market intelligence data.
We are flexible and work hard to engage with our clients to understand their needs. Whether an off the shelf product or a bespoke solution, we provide outcomes that are best suited to each client’s circumstances.
The reliability of our data is unrivalled. Our high service levels are achieved through innovative data collection and cleansing techniques, flexible in-house systems and a constant willingness to embrace the latest technology.
Having a data expert compile your view of the market means you can stop worrying about whether what you’re looking at is accurate or not – and focus on the analysis.
