Informed Sources adopts a fully transparent process when
implementing a new program. We partner with our clients
involving and updating them each and every step of the way.
An optional precursor to this program implementation phase that
is of particular use in new markets, is the Intensive Study.
An Intensive Study is a mini program that tests the
current assumptions held in a particular market. The theories are,
at that point unsubstantiated and it is the purpose of the
Intensive Study to shed light on the real market picture.
At the close of an Intensive Study, the survey outcomes are
analysed and in collaboration with the client, a decision is made
as to whether or not an ongoing, large scale program would be
beneficial for the business.
Upon deciding to proceed with an Informed Sources business
intelligence program, the planned implementation phase begins.
The client is consulted to ensure the core objectives have been
properly identified and required deliverables well documented. The
program design is then fine tuned to meet these prerequisites and
presented to the client along with the contract for
All tasks necessary to successfully set-up the program are
charted with Team Leader/s nominated to be responsible for each
component. Throughout this initialisation period the client is
regularly updated and advised as key milestones are reached.
Particularly with new or large programs, a trial period is
scheduled to allow for any 'debugging' and 'tweaking' to be
addressed prior to the program going 'live'.
No market environment or business is static, which makes regular
Review & Consultation an integral part of the ongoing
management of each client program, well beyond the implementation
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