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Range Check

Discover the product range offered by competitor retailers or suppliers. This service provides clients with a detailed listing of all products, by category and location, carried in selected outlets.

This useful tool will enable you to:

  • Identify the differences between what you and your competitors offer
  • Measure and compare the brand presence, variety and quantity of product available in the marketplace
  • Monitor the rollout of products in your own stores - ensuring that "left the warehouse" means "available on the shelf"
  • Improve your micro-marketing and planogram design activities

In some instances you may benefit in securing the actual item for test and analysis purposes - particularly when 'imitation' product lines are discovered in foreign markets.

Surveys can be conducted at various frequencies for specified categories, departments, locations or entire stores, based on your needs.

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