Discover the product range offered by competitor retailers or
suppliers. This service provides clients with a detailed listing of
all products, by category and location, carried in selected
This useful tool will enable you to:
- Identify the differences between what you and your competitors
- Measure and compare the brand presence, variety and quantity of
product available in the marketplace
- Monitor the rollout of products in your own stores - ensuring
that "left the warehouse" means "available on the shelf"
- Improve your micro-marketing and planogram design
In some instances you may benefit in securing the actual item
for test and analysis purposes - particularly when 'imitation'
product lines are discovered in foreign markets.
Surveys can be conducted at various frequencies for specified
categories, departments, locations or entire stores, based on your
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