Accurate, Reliable, Timely

About Us

Our History

Informed Sources has been providing competitive information to dynamic markets around the world since 1987. In particular, our experience gained from successfully servicing arguably one of the most competitive markets in the world, the Australian Petroleum Industry, has enhanced our reputation as a world leader in the provision of timely marketplace data of the highest quality.

Informed Sources has grown to become one of the most respected international specialists for market intelligence. Supporting a variety of industries from petroleum to grocery, hardware to hospitality and tourism, promotions through to government and regulatory bodies, we provide service programs that are continuously updated as well as targeted market studies on an 'as required' basis. 

IS Office-AU

Our Promise:

To empower our clients with information that is

Accurate, Reliable, Timely

Our Values:

Integrity, Commitment, Teamwork


The Informed Sources consultative approach and open communication policy empowers our clients with the confidence to make informed tactical decisions and explore new areas to drive market performance and improve productivity. 

With offices in Australia, New Zealand, Malaysia, Norway, Germany, Poland, Sweden and the United Kingdom, we can conduct surveys anywhere in the world, offering our clients truly global solutions.

Our People

Informed Sources success is built on our people. The vision of Alan Cadd (Founder and Managing Director) has seen the business develop from a simple idea to a worldwide success, servicing a range of industries across diverse cultures and geographic locations.

Careful staff selection, along with a comprehensive training and development program and incentive plans at all levels of the business are key factors underpinning our achievements. With all businesses being staffed at a local level, Informed Sources benefits from gleaning unique cultural insights, while maintaining consistency in the result sets for multi-national projects.

Continuous improvement planning, innovation development and the 'can do' attitudes of our staff, from the Managing Director, office personnel and business partners through to our field staff, ensure the success of each individual project and service program.

For information on how to join our broad cross section of personnel in Client Services, Field Staff, Information Technology, Business Analysts, Strategists please go to the Careers section.

Why Partner With Us

Choosing Informed Sources to help solve your business intelligence challenges will be one of the most beneficial and rewarding business decisions you will make. Together we will focus on discerning 'key market triggers' to ensure the provision of the most relevant and strategic information.

You will find Informed Sources a professional, ethical, flexible and adaptable business partner, whose objective is to provide clients with independent, accurate, reliable and timely information.

If you are unsure about whether or not you need us, ask yourself these questions: -

  • Are you operating in a highly competitive market?
  • Is your market driven by price, market share, brand presence or service standards?
  • Is the structure of your marketplace changing?
  • Is the pace of your market changing?
  • Are consumers becoming more discerning and/or aware of market influences - hence driving higher competition between the competitors?
  • Are you sure your business policies are being adhered to across your network?
  • Is your current data set 'timely' enough for the pace of the market?
  • Do you experience or suspect 'gaps' in the data you currently have at your disposal?
  • Does your business need to comply (and prove compliance) with Legislation or Government Regulations?

Answering 'yes' to just one of these questions suggests that you would benefit from discussing your requirements with Informed Sources. Contact Us today.

Office Locations


Founding Director: Alan Cadd

Informed Sources (International) Pty Ltd

16 Benson Street, Toowong QLD 4066, Australia

PO Box 1563, Toowong DC QLD 4066, Australia


Telephone:     +61 7 3858 0000

Facsimile:      +61 7 3858 0010

MEDIA:         +61 7 3858 0087



Regional Manager: Chris Huth



16 Benson Street, Toowong QLD 4066, Australia

PO Box 1563, Toowong DC QLD 4066, Australia

Contact Us 

Telephone:    +61 7 3858 0000

Facsimile:      +61 7 3858 0010


1/47B Brown Street, Ponsonby, Auckland 1021

PO Box 47623, Ponsonby, Auckland 1011

Contact Us 

Telephone:    +64 9 625 2481

Facsimile:      +64 9 625 2493


Suite C-5-7, Wisma Goshen, Plaza Pantai, 5 Jalan 4/83A,

off Jalan Pantai Baru 59200, Kuala Lumpur

 Contact Us 

Telephone:    +60 3 2282 3734

Facsimile:      +60 3 2282 0807



Regional Manager: Alistair Leckie





ul: Lindego 6,

60-573 Poznan


Contact Us 

Telephone:    +48 662 078 984




Telephone:   +46 8 559 242 46




Telephone:   +44 7858 331 847




Telephone:   +46 8 559 242 46




Telephone:   +46 8 559 242 46







Telephone:   +44 2078 285 777

Telephone:   +44 7858 331 847