Sources has been providing competitive information to dynamic
markets around the world since 1987. In particular, our experience
gained from successfully servicing arguably one of the most
competitive markets in the world, the Australian Petroleum
Industry, has enhanced our reputation as a world leader in the
provision of timely marketplace data of the highest
Sources has grown to become one of the most respected international
specialists for market intelligence. Supporting a variety of
industries from petroleum to grocery, hardware to hospitality and
tourism, promotions through to government and regulatory bodies, we
provide service programs that are continuously updated as well as
targeted market studies on an 'as required'
our clients with information that
The Informed Sources consultative approach and open
communication policy empowers our clients with the confidence to
make informed tactical decisions and explore new areas to drive
market performance and improve productivity.
With offices in Australia, New Zealand, Malaysia, Norway,
Germany, Poland, Sweden and the United Kingdom, we can conduct
surveys anywhere in the world, offering our clients truly global
Informed Sources success is built on our people. The vision of
Alan Cadd (Founder and Managing Director) has seen the business
develop from a simple idea to a worldwide success, servicing a
range of industries across diverse cultures and geographic
Careful staff selection, along with a comprehensive training and
development program and incentive plans at all levels of the
business are key factors underpinning our achievements. With all
businesses being staffed at a local level, Informed Sources
benefits from gleaning unique cultural insights, while maintaining
consistency in the result sets for multi-national projects.
Continuous improvement planning, innovation development and the
'can do' attitudes of our staff, from the Managing Director, office
personnel and business partners through to our field staff, ensure
the success of each individual project and service program.
For information on how to join our broad cross section of
personnel in Client Services, Field Staff, Information Technology,
Business Analysts, Strategists please go to the Careers section.
Why Partner With Us
Choosing Informed Sources to help solve your business
intelligence challenges will be one of the most beneficial and
rewarding business decisions you will make. Together we will focus
on discerning 'key market triggers' to ensure the provision of the
most relevant and strategic information.
You will find Informed Sources a professional, ethical, flexible
and adaptable business partner, whose objective is to provide
clients with independent, accurate, reliable and timely
If you are unsure about whether or not you need us, ask yourself
these questions: -
- Are you operating in a highly competitive market?
- Is your market driven by price, market share, brand presence or
- Is the structure of your marketplace changing?
- Is the pace of your market changing?
- Are consumers becoming more discerning and/or aware of market
influences - hence driving higher competition between the
- Are you sure your business policies are being adhered to across
- Is your current data set 'timely' enough for the pace of the
- Do you experience or suspect 'gaps' in the data you currently
have at your disposal?
- Does your business need to comply (and prove compliance) with
Legislation or Government Regulations?
Answering 'yes' to just one of these questions suggests that you
would benefit from discussing your requirements with Informed